Floor Kroese

Selfregulation people

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Research

Food temptations

When confronted with temptations, people are facing a classic self-control dilemma: they either choose for immediate satisfaction, or they resist the temptation in order to pursue a long-term rational goal. Most self-control theories state that automatic impulses lead people to indulge if not inhibited by conscious cognitive processes. When cognitive capacity is low, people will fail to resist temptation. However, recent studies based on counteractive control theory suggest that temptations (e.g., chocolate) may in fact automatically activate the conflicting long-term goal (e.g., losing weight), thereby leading to goal-directed behavior without involving any conscious effort. A self-control mechanism as such would be very adaptive, but from real life we know that it doesn’t work that easy. In my research project I aim to explore under what conditions food temptations do or do not activate the conflicting weight watching goal.

Teaching:

Supervision of bachelor’s and master’s theses

Publications:

In press

Kroese, F.M., Evers, C., & De Ridder, D.T.D. (in press). Tricky treats: Paradoxical effects of temptation strength on self-regulation processes. European Journal of Social Psychology.

2009

Kroese, F.M., Evers, C., & De Ridder, D.T.D. (2009). How chocolate keeps you slim: The effect of food temptations on weight watching goal importance, intentions, and eating behavior. Appetite, 53, 430-433. pdf

2008

Kroese, F.M., Evers, C., & De Ridder, D.T.D. (2008). Verraderlijke verleidingen: Waarom zwakke verleidingen gevaarlijker zijn dan sterke. In R. Custers, B. Beersma, H. van den Berg, F. Harinck, & M. van Zomeren (Eds.), Jaarboek Sociale Psychologie (pp. 203-211). Groningen: ASPO pers. pdf